MARKSTRAT!!!

MARKSTRAT: a mosquito more dangerous than mrs. anopheles. All through the day people had let markstat suck their blood. And finally they decided to finish it. It was somewhat like, deciding from the available options of how to get rid of a mosquito. 1) should i use a mosquito coil ---using the age old cost reduction method 2) use a good night :--------------higher prices 3) should i buy a mosquito net------------> too much fixed cost 4) should i just switch off the lights-------> stop advertising. and after doing all the BCG and perceptual map analysis, we decided to keep up the tradition " one tight slap" take the blow but kill the mosquito. The results showed precisely what we intended: We took the blow (2nd last in the group) but we killed the markstat mosquito. Time to party: